InFocus Corporation

SOLUTIONS:
Audience segmentation strategy to identify key B2B decision makers and influencers. All campaigns to be supported by lead capture and grading microsites. Innovative direct-mail campaigns developed to support key new product launches (i.e., LP120).

RESULTS:
LP120 campaign conversion rates outperformed client benchmark by 78%. Studeo named Agency of Record for Americans BU in December, 2003