InFocus Corporation II

BACKGROUND:
InFocus Corporation (NASDAQ: INFS) is the leading manufacturer and marketer of digital projection solutions With 2004 projected revenues of $680 million, InFocus is growing rapidly in both professional and consumer markets

CHALLENGES:
InFocus is facing increased competition from Sony, Hitachi, Sharp, etc. Must differentiate vs. competition, but also feed VAR channel Extremely ROI-focused marketing Lead grading is critical given the small direct-sales staff