Anthony Power
As Vice President, Online Media and Analytics, Anthony Power works with clients in helping them understand how their marketing programs impact customer and prospect behavior.
Prior to joining Studeo in 2006 Anthony was Chief Scientist at Alterian, a global software provider of customer analytics solutions. He was responsible for strategic product direction, product marketing, and defining new innovative solutions for marketing service clients.
Other career positions include being a director at EDS, providing thought leadership and consulting in customer relationship management, business intelligence and business strategy. This included building a data warehouse practice in Europe. Before his tenure at EDS, Anthony worked in the software industry, designing decision-support products for the early OLAP market. He also has held several research and analytical positions where he gained significant experience in customer behavior analysis, demand forecasting, database marketing, promotion tracking, and profitability analysis.
Anthony is a "road warrior" with more than 25 years (and 3 million frequent flier miles) of direct experience in data analysis from all perspectives - as practitioner, software designer and systems integrator. He has industry experience in retail, consumer packaged goods, pharmaceuticals, manufacturing and entertainment.
Anthony has a Bachelor of Arts degree in psychology from Marietta College and an MBA in Finance from the University of Cincinnati.
