Cadence Launches Allegro 15.2 With Direct Marketing From Studeo

Cadence, one of the industry leaders in printed circuit board design technology, teamed up with Studeo to promote the 15.2 release of Allegro, Cadence's scalable, constraint-driven, collaborative design platform. Studeo crafted a direct mail campaign, an email blast and a microsite to educate engineers on the strengths of the Allegro PCB Design offering. The project could have presented significant obstacles for a garden-variety agency, but Studeo's long history in the tech sector gave it the chops needed to execute the highly technical campaign.