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ICON Health & Fitness Turns to Studeo to Launch New Gold's Gym Machine

Longtime Studeo client ICON Health & Fitness, Inc. recently turned to Studeo to help launch a new strength machine for their Gold's Gym brand. Dubbed the new Gold's Gym® Power Flex™, the machine is the next generation of their popular workout machines. Studeo did research and strategy then wrote and produced a 30-minute infomercial for the product. The infomercial is supported by a web site and offline pre-launch sweepstakes campaign designed and executed by Studeo. Studeo also did the media planning and buying for the campaign. Based on the success of the Gold's Gym Power Flex project and ICON's confidence in Studeo's capabilities, Studeo has been awarded three more infomercials from ICON.