InFocus Turns to Studeo for Direct Mail Campaign

Studeo recently launched a direct response campaign for Screenplay, the consumer line of projectors from InFocus. The campaign includes a pop-up dimensional direct mail piece, as well as an email blast and accompanying microsite. The pieces work together to communicate the energy and excitement of the projector-based home theater experience. The campaign leverages current Infocus business customers, as well as new home theater prospects.