Monetizing Social Media discussed in "Finding Your Voice: Pronouns on Social Networks"

A new article was published in Chief Marketer on the difference of social media when it comes to advertising.   Studeo VP Anthony Power argues that it comes down to understanding grammatical person -- social media is first person, advertising is second person. A quote: "Invitations are extended [to participate] when you'll provide something of interest or value and play by the community's rules.  In short, the group needs to trust the marketer."

Chief Marketer can be found at www.chiefmarketer.com.