Studeo Acquires Cobalt Communications Group’s Social Media Business Division

Studeo, a leading full-service direct marketing agency serving the interactive and lead generation markets, today announced that it has acquired the social media business division of Cobalt Communications Group, an innovative Salt Lake City-based new media agency.

"Studeo sees tremendous growth and potential in the world of new- and social media," said Todd Shepherd, co-founder and chairman of Studeo. "We believe our successful experience in direct response advertising married with the deep expertise of Cobalt in new media and social media will bring significant value and results to our current and prospective clients."

Studeo has created highly successful direct response marketing campaigns for organizations in the private, public and education sectors. Cobalt has developed innovative new- and social media efforts for a wide range of organizations, ranging from corporations to political campaigns, non-profits and clients in the entertainment industry.

"Cobalt has been productively building towards where we want to go," said Scott Kendall, president of Studeo. "We are delighted to incorporate the Cobalt team to develop what we believe is a new class of marketing agency, equipped with results-based direct response marketing, and direct reach into the most compelling forms of new media."

"Major brand advertisers and marketers have long been seeking a dynamic, qualitatively new agency model like this," said Tricia McGarry, CEO of Cobalt Communications Group. "With the acquisition of Cobalt’s social- and new media business, Studeo is now a progressive yet seasoned agency that will yield measurable results for national and global accounts."