Winder Farms Taps Studeo to Refocus Consumer Perception and Increase Sales.

Winder Farms has tapped Studeo to refocus consumer perception of the company and to help it increase sales. Having started as a family dairy 127 years ago in West Valley, Winder is known as Utah's milkman. The company now, however, offers juices, preservative-free meats, and organic produce as well as dairy products – all available for delivery. To boost consumer awareness of these offerings – and emphasize the fact that Winder is much more than a dairy – Studeo has produced a 60 second television commercial. To drive sales, the commercial employs direct response techniques prompting people to take action and sign up for service now. Additionally, Studeo was charged with redesigning the Winder Web site to be more streamlined and user-friendly. The site announces "Winder has been delivering farm fresh produce to your door since 1880." It also includes product descriptions, FAQs, the Winder Guarantee and a service area description. Check it out at www.winderfarms.com On working with Studeo, Adam Mangone, Winder's Vice President of Mrketing says, "Studeo has a clear understanding of how the principles of direct response apply effectively to media and interactive. This fits our model well since the only way we get sales is when someone picks up the phone or goes on the web."