Internet Usage

Trends in Internet Usage:

Use of the third screen to access the Internet is less than 2 hours a week according to Azuki Systems. While the argument can be made that consumer services will move in that direction (and the survey sponsor makes that argument) it is also important to think about how this trend can be leveraged. As expected 'contact' remains an important use - text and email are common (79% and 50%, respectively.)
Gamers perceive themselves as influencers of technology and entertainment; thus, leveraging this channel may be an appropriate strategy for looking to enter a conversation network where recommendations are important. (via eMarketer)
While we lag the rest of the world in terms of cell phone and broadband adoption we lead the world in the use of DVR. What's that say about us? We're still couch potatoes at heart.
Moms (women in general???) blog about products offering their opinion. (Mom Central Consulting) This was also true of moms-to-be and new moms (Keller Fay). The Internet and television are the source of choice for content for starting conversations. The motivator appears to be helping others get through predicaments they have already gone through.
As YouTube moves away from the 10 minute limit to a 1 GB limit (nearly a movie), the implication on usage, downloading, and making money are unclear. At the outset only 'content partners' can offer long-form content - and they'll want to be compensated.
email isn't digital direct mail. The reasons consumers control the scenario include: Permission, Transparency, Response and the ability to Complain. Internally, delivery and measurement aren't the same either.
Network TV websites share the traffic. ABC, CBS, and NBC each garner ~25% of the visits to network sites. Average time on site is 10 minutes. Reality shows top the list of individual shows and these are easily replicable across networks - so, loyalty to the network will erode. We will (are) selective and 'network' no longer means anything.
Like the syndicated data world, nobody wants a monopoly in the search world. Buyers always want choice, for a variety of reasons, and this creates markets where there's enough room for only 1.5 companies. So, if you're number 2 you need to have something else to offer as well.
Quote: Brian Wieser of Magna Global talking about advertising and social networks, “Let’s keep in mind hat we can find 110 million people in other places. It’s not a given that just because consumers are somewhere that they necessarily want paid advertising thrown at them.”